Unit Kompetensi

Introduction Digital Marketing

• Digital Marketing Mindset
• Marketing Research
• User Persona
• Optimize Google Business
• Optimize Website
• Create Landing Page
• Tools Ubersuggest and wordtracker
• Create content with Apps Canva
• Preparation for Certificate Competency BNSP
  by LSP-Teknologi Digital

Content Strategy & Copywriting

• Copywriting Definition & Mindset
• Copywriting formulas & Goals
• Copywriting for social media
• Copywriting for email & website
• Objective, Target, Unique Selling Point (USP)
• Brand Identity
• Tugas Akhir

Search Engine Marketing (SEM)

• Search Engine Optimization (SEM)
• Google Keyword Planner
• Youtube Ads
• Email Marketing
• Customer Relationship Management
• Tugas Akhir

Social Media Marketing

• Social Media Optimization
• Content Creation
• Content Pillar
• Data Analytic
• Social Media Meassurement
• Social Media Metrics
• Digital Ads Planning (Social Media & Google)
• Tugas Akhir

Search Engine Opstimization (SEO)

• Search Engine Optimization (SEO)
• SEO Technical
• Website & SEO Audit
• Keyword Research
• Optimize Google Search Console (GSC)
• Google Analytic
• Preparation for Google Certification